It’s a common painful foot condition that affects many of us - plantar fasciitis. As Carrie Bradshaw once said, "I've spent $40,000 on shoes and I have no place to live? I will literally be the old woman who lived in her shoes!" Well, if you're suffering from plantar fasciitis, those shoes may not be as comfortable as they used to be.

Plantar fasciitis is a condition that causes pain in the heel and bottom of the foot. It's often caused by repetitive strain on the plantar fascia, a band of tissue that runs from the heel to the toes. So, what can we do to prevent and treat plantar fasciitis?

Firstly, invest in a good pair of shoes. As much as we love our high heels, they can be a culprit for plantar fasciitis. Look for shoes with good arch support, cushioning, and a low heel. It's also important to make sure your shoes fit well and provide ample support. We love the Birkenstock contoured footbed for this.

Secondly, stretch those feet! The plantar fascia can become tight and inflamed, so it's important to stretch it out regularly. Simple exercises like toe curls and calf stretches can help to alleviate pain and prevent future flare-ups.

Thirdly, consider wearing orthotics. We offer many over-the-counter inserts that can provide extra support and cushioning, which can be especially helpful for those with flat feet or high arches.

And finally, don't ignore the pain. Plantar fasciitis can be a chronic condition if left untreated, so it's important to seek medical attention if you're experiencing pain. Your doctor or a podiatrist can provide recommendations for treatment and management.

So, let's take care of our feet and prevent plantar fasciitis from cramping our shoe game. As Carrie once said, "I've spent $40,000 on shoes and they're all still here," but let's make sure they're comfortable to wear too!

Our favorite brands to wear when dealing with foot pain:

Aetrex
Altra
Birkenstock
Brooks
ECCO
Haflinger
HOKA ONE ONE
Mephisto
Naot
New Balance
Sofft
Taos


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